TrueInsight Newsletter

CAN-SPAM compliance probably doesn’t keep you up at night. But a quick refresher of the CAN-SPAM Act reveals some of email marketing’s most important—and often overlooked—best practices buried deep within its legalese. Join TruePresence as we dust off this four-year-old law to see what we as marketers can learn from it. Read More

The Little Microsite That Could

Your website doesn’t have to do all the heavy lifting. A microsite can be the smarter web vehicle for promoting a product or service, improving your search rankings, and extending your brand awareness. But if you think microsites are only for Fortune 100 brands, think again. Here are four compelling reasons why your business should add a microsite to your marketing mix. Read More

The Truth of the Meta

Meta tags aren’t nearly as critical to your site’s search rankings as they were five years ago, but they still offer you the ability to control how your Web pages are described and indexed by the search engines. Get to know the five most important meta tags still in use today—and how your website can make the most of them in your quest for search engine optimization. Read More

Sign Me Up

Great subscriber lists are the starting point for any successful, permission-based email marketing campaign. TruePresence has ten online and offline tactics that can help you grow your lists before your next email goes out. Read More

Lost in Translation

When it comes to translating your marketing message onto the Web, many companies tend to rely on traditional media messaging tactics that often confuse visitors rather than communicate with them. Here are five of the most common online communication barriers that you should be wary of when creating or evaluating your website content. Read More

Check Your Local Listings

The ability to be found in local natural search results is fast becoming a vital component of an effective search marketing strategy. But in spite of its power, local search is often overlooked by many businesses. Here’s how to make sure your business gets listed locally online. Read More

You're Welcome

When a customer subscribes to your email marketing list, he’s essentially saying, “Yes! I’m interested in your business right this very second.” A good welcome email can help you make the most of this critical moment. Here are seven suggestions to make sure your welcome email is a warm one. Read More

Start the Presses

Site content getting kind of stale? If so, your visitors might get the impression your business is getting stale, too. Fortunately there is a simple solution: an online newsroom. Learn how to build one for your site—even if you think you’ve got nothing newsworthy to report. Read More

The Search Party

The intimate company knowledge that you offer–or fail to offer—to your search marketing team can determine whether or not your campaign succeeds. Here are four essential steps you should take to start collaborating smarter—and more successfully—with your search marketing partners. Read More

Talk Tracking to Me

Email marketing is one of the most trackable advertising mediums on the planet—but email tracking comes with a jargon all its own. To help you learn the language, TruePresence has defined the key email marketing metrics you need to know before your next campaign goes out.

An E for Effective

It goes without saying that a good website means good business. But what separates a good website from an ok one—or worse, an ineffective one? Take a look at our checklist of the top 10 hallmarks of an effective website and see how your site measures up.

Yes, No, Maybe SEO?

Of all the buzzwords in Internet marketing, few are as buzzed about as SEO, or search engine optimization. So what exactly is SEO—and how essential is it really? TruePresence is here to cut through the hype and help you figure out if it’s right for your business.

Change the Subject

A just-released survey by the Email Sender and Provider Coalition (ESPC) found that 80% of Internet users don’t even bother opening an email before determining if it’s spam, and 69% of those users base their decision on the email’s subject line. But a few simple changes to your subject line strategy can make sure all your hard work doesn’t go to waste.

A Real Page Turner

Most Internet users spend just 10 to 15 seconds on a site before deciding whether or not to move on to the next site. To make sure your online visitors stick around, your site needs to give them the information they want in the places they expect to find it. Use our checklist of essential pages every website needs in order to capture—and convert—visitor interest.

Avoiding the Paid Search Slip-Up

Your paid search campaign may deliver leads, but at what expense? If your campaign is not properly managed and optimized it may be costing you more than it’s worth. Discover the most common mistakes businesses make when taking on paid search and the best solutions for overcoming them. Read More

Staying in the Picture

You’ve seen it hundreds of times before: the dreaded red X. The one that sits accusingly in the corner of an image that’s failed to appear in your email message. It’s called image suppression—and it continues to be one of the biggest challenges in email marketing today. Discover six ways you can overcome image suppression before your next email goes out. Read More

Nice Landing

So your online marketing campaign is up and running. Question is, where do users go when they click your listing? Too often, advertisers say, “Just point them to our homepage.” That’s great—if your homepage makes it easy to convert visitors into a customer. Unfortunately, most homepages do not. The solution is a landing page. Learn what landing pages are and how to make yours work harder. Read More

Google Gets Personal

On February 2, Google announced significant changes to its suite of personalization services for Google account subscribers. The biggest change? Personalization is now the default setting for new Google accounts. That means all three of Google’s personalization services—personalized search history, personalized search results, and a personalized homepage—are now integrated into a single, sign-in experience that users must elect to turn off. What does this mean for natural search marketers, and what does this mean for search overall? Read More

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"TrueMailer's strength to me is the ease and flexibility it gives me to send creative newsletters, announcements and invitations to our prospects and members without having to know all the technology that goes into email marketing."

Barry Bogage
Executive Director
Maryland/Israel Development Center