Press Releases

For Immediate Release

TruePresence Unveils Local Search Enhancement Program

New Offering from National Internet Marketing Company Greatly Increases Likelihood of Businesses Appearing in Local Natural Search Results

Baltimore, MD – September 6, 2007 – TruePresence, a national Internet marketing firm, today unveiled its Local Search Enhancement Program, an exclusive service designed to greatly increase the chances of local businesses appearing in local natural search results.

“For many businesses, the ability to be found in local natural search results is the ‘holy grail’ of search engine optimization efforts,” said Michael Teitelbaum, President of TruePresence.

According to research by The Kelsey Group, 50 percent of local searches are conducted specifically to purchase products or services. However, a report by ComScore and DoubleClick indicates consumers don’t know the names of the businesses they’re searching for in most cases. As a result, they search on generic terms 55 percent of the time to find local businesses that carry products or services they intend to purchase.

“More often than not, local searches are being conducted by ready buyers,” said Teitelbaum. “But because they are not using highly-targeted, sophisticated search terms, businesses need help if they’re to be found in the natural results of those searches. That’s where TruePresence’s Local Search Enhancement program comes into play.”

The TruePresence Local Search Enhancement Program increases the likelihood of appearing in local search results by creating or enhancing the client’s online business profile—the profile that the web’s largest search engines, online directories and industry specific portals use to serve up results to consumers. TruePresence ensures the accuracy of the profile’s critical business data, such as address, telephone number, web address, email address and hours of operation, and further enhances the profile with purchase-triggering information including the products, services, and/or brands that each client offers.

Teitelbaum said that despite the value of the service, its annual cost is typically less than the cost of one month in the local yellow pages.

“This program represents a huge value relative to its cost,” said Teitelbaum. “Whether you’re a small business looking to draw customers close to home or a national corporation with hundreds of locations, the TruePresence Local Search Enhancement Program is a very economical way to greatly increase your chances of appearing in local natural search results.”

About TruePresence
TruePresence is a national Internet marketing firm dedicated to helping businesses of all types and sizes find, get, and keep customers. The company’s unique franchise approach lets clients work strategically with a local consultant, while a national team of web design, development, and online marketing experts manages the fulfillment of each client solution. Headquartered in Baltimore, Maryland, TruePresence currently has 20 franchise offices operating across the country and is actively expanding to new markets. For more information, visit www.truepresence.com.

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Media Contact:
Greg Abel
Abel Communications for TruePresence
(410) 466-2210
greg@abelcommunications.net