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TrueResponse: Banner Advertising to Build your Brand Online
There are many potential customers online right now, and you need to reach them. Building your brand online involves carefully-targeted media buying that places advertisements in front of potential customers, at the right time, in the right place.
If this sounds a lot like print and broadcast advertising, it is – but with a few major advantages:
It’s targeted – Online advertising is far from the “spray and pray” approach it was just a few years ago. With the right media buying expertise at your side, you can maximize your media spending by developing ads that appear only on networks of websites that are most relevant to your audience, however you define them.
Whoever your audience is, we can find them using our advanced advertising tools. We can refine your ad placements through targeting by Referrer/Keyword, Time of Day, Geographic Location, Demographic Information, Behavioral Targeting, and Re-Targeting.
It’s trackable – Reporting is the key to the success of online media buying. The latest-generation tracking and analytics tools let you calculate ROI to the revenue dollar, allowing you to allocate your ad spend in the highest-performing areas. As you continually track your key performance indicators and improve the results from online ads, your online brand recognition will continue to grow.
TrueSearch: Generate Leads with Search Marketing
No online marketing program would be complete without a strategy for increasing leads, sales and profits.
Search Engine (or Pay-Per-Click) advertising is the easiest way to generate traffic – both on the Web and on foot. We’ll help you bid only on the keywords that are most relevant and effective for your business.
Our technology and experts will optimize your budget across the three major search engines – Google, Yahoo! and MSN. This service constantly analyzes the performance and cost of each ad on each network to achieve the highest return on your PPC investment.
At TruePresence our Motto is, “Performance Over Position!” We are constantly improving your campaign. Based on analyzing what works and what doesn’t, campaigns are optimized by focusing on the keywords and placements that commonly result in a quality lead. The TrueSearch Technology Platform learns which keywords produce the most “direct interaction” between the consumer and your client’s business and automatically direct more campaign dollars to those that are producing the best results.
If you’re a franchise, TrueSearch is ideal for driving leads to local offices. Learn more about how you can identify, capture and convert local prospects for local franchise locations in our White Paper, The Seven Essential Steps to Marketing your Franchise Online.
TrueSearch Local: Get Listed
In the past couple years, search engines have become more sophisticated in their ability to connect online users with the local businesses they seek. Local search engines such as Yahoo! Local, Google and YellowPages.com allow users to quickly enter their location and a product or service to locate and connect with relevant businesses.
While local search is perhaps the least expensive way to increase your visibility among local customers and prospects, it doesn’t happen automatically. We will carefully submit your business information – such as address, brands carried, products and services provided, your web address and other useful information – to each of these local search engines, your locations will be found when users type in your keywords and a town or city name.
TrueResponse: Banner Advertising to Build your Brand Online
There are many potential customers online right now, and you need to reach them. Building your brand online involves carefully-targeted media buying that places advertisements in front of potential customers, at the right time, in the right place.
If this sounds a lot like print and broadcast advertising, it is – but with a few major advantages:
It’s targeted – Online advertising is far from the “spray and pray” approach it was just a few years ago. With the right media buying expertise at your side, you can maximize your media spending by developing ads that appear only on networks of websites that are most relevant to your audience, however you define them.
Whoever your audience is, we can find them using our advanced advertising tools. We can refine your ad placements through targeting by Referrer/Keyword, Time of Day, Geographic Location, Demographic Information, Behavioral Targeting, and Re-Targeting.
It’s trackable – Reporting is the key to the success of online media buying. The latest-generation tracking and analytics tools let you calculate ROI to the revenue dollar, allowing you to allocate your ad spend in the highest-performing areas. As you continually track your key performance indicators and improve the results from online ads, your online brand recognition will continue to grow.
TrueSearch: Generate Leads with Search Marketing
No online marketing program would be complete without a strategy for increasing leads, sales and profits.
Search Engine (or Pay-Per-Click) advertising is the easiest way to generate traffic – both on the Web and on foot. We’ll help you bid only on the keywords that are most relevant and effective for your business.
Our technology and experts will optimize your budget across the three major search engines – Google, Yahoo! and MSN. This service constantly analyzes the performance and cost of each ad on each network to achieve the highest return on your PPC investment.
At TruePresence our Motto is, “Performance Over Position!” We are constantly improving your campaign. Based on analyzing what works and what doesn’t, campaigns are optimized by focusing on the keywords and placements that commonly result in a quality lead. The TrueSearch Technology Platform learns which keywords produce the most “direct interaction” between the consumer and your client’s business and automatically direct more campaign dollars to those that are producing the best results.
If you’re a franchise, TrueSearch is ideal for driving leads to local offices. Learn more about how you can identify, capture and convert local prospects for local franchise locations in our White Paper, The Seven Essential Steps to Marketing your Franchise Online.
TrueSearch Local: Get Listed
In the past couple years, search engines have become more sophisticated in their ability to connect online users with the local businesses they seek. Local search engines such as Yahoo! Local, Google and YellowPages.com allow users to quickly enter their location and a product or service to locate and connect with relevant businesses.
While local search is perhaps the least expensive way to increase your visibility among local customers and prospects, it doesn’t happen automatically. We will carefully submit your business information – such as address, brands carried, products and services provided, your web address and other useful information – to each of these local search engines, your locations will be found when users type in your keywords and a town or city name.
>Contact Us
Contact us today to learn how we can help you find, get, and keep customers online.
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Converting Traffic
Generate leads with a targeted, optimized landing page.
Generate leads with a targeted, optimized landing page.